Sportograf is an agency. Their photographers shoot your race for free, then your runners buy their own photos, usually around €40 a head. MomentPik is software plus a service team. You pay one flat fee, your photographers shoot, and every runner gets their photos free (or at a price you set, keeping 85%). So the real question isn't which is cheaper. It's whether you want your participants to be the customers, or the people you hand a gift.
The 60-second verdict
Both columns are real. Pick the one that sounds like your event.
Choose Sportograf if…
- You're running a 20,000+ participant major and want a full pro photo crew with zero organizer effort
- You'd rather carry no photography cost and let runners decide what photos are worth to them
- Your event already runs on a Sportograf series deal like HYROX or Spartan
Choose MomentPik if…
- You want every finisher's photos free, for about $25 on a 5,000-photo race
- You already have your own photographers, or want to choose them
- Your event is any size, including small races agencies won't cover
- You want a named team you can reach before, during, and after race day
At a glance
A tick marks the stronger side for that row. No tick means it's genuinely even.
| What matters | Sportograf | MomentPik |
|---|---|---|
| Who takes the photos | Their professional crew, included | Your photographers, anyone you choose |
| What runners pay | ≈ €40 each for a photo package | Nothing, or a price you set (keep 85%) |
| What the organizer pays | Usually nothing | One flat fee (~$25 for 5,000 photos) |
| Smallest event that works | Large races; agency slots fill early | Any size, even a 200-photo club run |
| How runners find photos | Bib number search | Bib, name, selfie, or face |
Who actually pays
"Free for organizers" always means someone else is paying. Here's who.
Your race pays nothing. Each runner who wants photos buys a package, around €35–45 at recent events. On a 1,500-runner field, buyers collectively spend thousands. The photography is funded by your finishers.
You pay one flat fee, about $25 for a 5,000-photo race, and every runner downloads their gallery free. Prefer to sell? Turn on sales, set your price, and keep 85%.
What support actually looks like
Support with Sportograf
A helpdesk with articles and tickets, built to serve very large event series at scale.
Support with MomentPik
A named team and direct contact, hands-on through your first events, on the ground when the race calls for it.
“Our experience was overall amazing. The team was professional, the delivery was fast, and every runner got their photos without chasing us for them.”
Where Sportograf genuinely wins
- Their photographer network covers world-class European races. For a full agency crew, they're among the best.
- Presale packages at registration are a polished, proven upsell you don't have to build.
- For series events like HYROX and Spartan, their integration is already in place.
Sportograf has photographed some of the world’s biggest endurance events. If you’ve run a European major, there’s a fair chance your finish-line photo already lives on their servers. This comparison isn’t about which company is “better.” It’s about which business model fits your race.
The agency model works beautifully when a race is large enough to guarantee photo sales. It works less well for the runner who finds their finish-line moment costs more than their race entry, and for the thousands of smaller races agencies can’t profitably cover. MomentPik is for the organizer who would rather hand every finisher their photos than sell them back to them.
MomentPik also covers wedding photo sharing and corporate event photos . Same platform, same flat pricing, delivered to every attendee.