First, know the four business models
Most "which platform" confusion disappears once you see who the invoice goes to.
Agency model
Sportograf, MarathonFoto, Marathon Photos Live
Free for the organizer. Their crew shoots your race, and your participants buy their own photos afterwards, typically $25–90 each.
Marketplace model
GeoSnapshot
Free for the organizer. Photographers sell through the platform, which keeps a commission on every photo your participants buy.
Sponsor-funded model
Pic2Go
A sponsor covers a fixed fee, and participants get free branded photos. That works if you have the sponsor, and your bibs carry the QR codes.
Software model
MomentPik, 9PicAI
You pay a platform fee, your own photographers shoot, and you decide: deliver galleries free to everyone, or sell and keep the revenue.
The comparisons
MomentPik vs 9Pic AI
9Pic AI is the closest thing to MomentPik on the market: AI software, bib and face search, your own photographers, deliver free or sell.
Read the verdict →MomentPik vs Google Drive & WhatsApp
A Google Drive folder or a WhatsApp group costs nothing, and for a tiny gathering that's the right answer.
Read the verdict →MomentPik vs Marathon Photos Live
Marathon Photos Live is an agency in the MarathonFoto mold.
Read the verdict →MomentPik vs MarathonFoto
MarathonFoto has shot US races for 45 years and served over 10 million runners.
Read the verdict →MomentPik vs Memzo
Memzo and MomentPik both use face recognition to deliver every guest their own photos.
Read the verdict →MomentPik vs Pic2Go
Pic2Go is built around a clever idea: a sponsor pays for the photos, runners get them free and branded, and everyone shares to social.
Read the verdict →MomentPik vs Sportograf
Sportograf is an agency.
Read the verdict →